Comments on: Observations: SMS and Radio http://benrasmusen.com/technology/observations-sms-and-radio/ a web professional committed to creating value Fri, 12 Nov 2010 19:34:08 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: n0s0ap http://benrasmusen.com/technology/observations-sms-and-radio/comment-page-1/#comment-23 n0s0ap Wed, 01 Nov 2006 19:32:57 +0000 http://benrasmusen.com/archives/25#comment-23 I often wonder such things. I have a fetish for retro advertising. It always astonishes me to see how much they did things by mail in the olden days. I would expect the telephone to be used alot in ad gimmicks and such but it really isn't used that much. Everything was, send a X to this address for X. In Shawshank Redemption Tim Robbins character puts it aptly: "It's amazing what you can accomplish by mail these days" As for audience participation and "do this for more info" I think that before the internet people were used to not having instant say or more info. I think that largely people took what they got from the radio or tv and left it at that. They were fine knowing what the nice sounding announcer had to say and nothing more. It's quite fascinating how technology has sped up the world and made way for so much cool stuff to happen. I often wonder such things. I have a fetish for retro advertising. It always astonishes me to see how much they did things by mail in the olden days. I would expect the telephone to be used alot in ad gimmicks and such but it really isn’t used that much. Everything was, send a X to this address for X. In Shawshank Redemption Tim Robbins character puts it aptly: “It’s amazing what you can accomplish by mail these days”

As for audience participation and “do this for more info” I think that before the internet people were used to not having instant say or more info. I think that largely people took what they got from the radio or tv and left it at that. They were fine knowing what the nice sounding announcer had to say and nothing more. It’s quite fascinating how technology has sped up the world and made way for so much cool stuff to happen.

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